The Failure of Black Robes Cinematic Redemption :: Black Robe Research Papers

The Failure of Black Robe's Cinematic Redemption Works Cited Missing Musings over Talk Radio [1] I've been listening to talk radio lately. Not exactly sure why. I suppose I derive a smug sense of superiority over callers who are a little too concerned with high quality mulch or the Phillies' relief pitching. People become incensed over the most ludicrous things. Recently, though, I heard callers venting over something a little closer to my heart, and I couldn't listen with the same ironic distance from which I usually stand. Pope John Paul II had issued (at a papal Mass on March 12) an apology for the sins of the church over the past 2000 years. As a Roman Catholic embarrassed by many parts of my Church's history--the Crusades, the Inquisition, silence in the midst of the Holocaust--I was gratified to hear that the Pope was asking forgiveness for the Church as a whole. As can be expected, many were dissatisfied with the apology. Some felt John Paul II was not specific enough, failing to mention Pope Pius XII's failure to condemn Hitler's mass execution of Jews and ot her minorities in the Holocaust. However, when listening to the radio phone-in show, what struck me was that many of the callers were Catholics who resented being implicated in the Pope's apology. [2] I can understand the callers' indignation. I remember elementary school days, learning the Catholic doctrine of original sin, the idea that the first sin against God--whether you believe it was the Adam and Eve story or some other version of humanity's origins--stained all descendants of those first sinners (in other words, everyone). How unfair, I thought, that the sins of some stupid people from the past would cause me to be "stained" in the eyes of God. And what did the thirty-something caller from Jenkintown, PA, have to do with the Inquisition? Partial Membership [3] It's been a long time since Catholic elementary school, and original sin is still a tough pill to swallow. However, I've come to understand it (and my problems with it) as a matter of my identity not just as an individual but as a member of a group. I may not have sampled forbidden fruit, but as a part of the human race I am affected by that act (I say this not to proselytize, but to express my perspective as a Catholic).

Nike vs. Adidas

Mitchell Earley Mr. Jackson ENGL 101 November 9, 2012 Nike vs. Adidas Nike and Adidas are two of the most popular sporting attires out in the clothing and equipment market. Both Nike and Adidas offer people and athletes a broad selection of great apparel and athletic equipment. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters, market focus, sponsorships, marketing, advertising, price, product, and its production.Both Nike and Adidas are sportswear companies whose products throughout many parts of the world are very popular and have been the top two leading sport companies in the sport industry. Nike is an international American sportswear manufacturer. It was founded by Bill Bowerman in the year 1972 and the slogan is â€Å"Just Do It†. On the other hand, Adidas is a worldwide sportswear manufacturer based in Germany and founded by Adolf Dassler in 1949 and their slogan is â€Å"Impossible is Nothing†. NIKE, INC. STRATEGIC CASE STUDYThese two companies sell and offer a wide range of products for the customers and their products offered is mainly on sportswear for men and women. These companies also provide the customers varieties of footwear such as sports shoes, casual shoes, boots, sandals and stockings. While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology. Nike is firmly focused in the American market, although it has made its way into the international market fairly recently.The company is also considered largely responsible for the frenzy of athlete sponsorship that the industry is known for today. All of this ties in with Nike's dominance of the advertising and marketing aspects of the business. On the other hand, Adidas has traditionally focused on the European market even though it is a well-known name in the rest of the world as well. This is mainly due to the company's affiliation with soccer. The company has recently taken steps to increase its marketing and advertising budget and has made moves into the ajor sports equipment and sportswear markets. Nike and Adidas have also been the top sponsors in the sport industry. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams, and college athletic teams. In contrast, Adidas sponsors professional soccer, tennis, and general athletics with mainly clothing. In terms of market focus, Retail is a key focus for Nike in connecting with consumers, both online and in store.Adidas is in the European market focus because Europe is the birthplace of Adidas with a long tradition of domination in the marketplace. Nike has a more varied line-up of basketball shoes, running shoes, and cross-training products. Among the different brands under the Nike control are Umbro, Converse, Jordan, and Cole Haan. Adidas for most part currently offers products that are geared primarily towards the socc er, tennis, and general athletics markets. Among the companies in Adidas' control are Reebok, Taylor Made and Rockport.Almost all of Nike’s products are outsourced to various countries in Asia, particularly Taiwan and Korea, which in turn outsource production to still other Asian countries, among them China, Indonesia and Vietnam. The company does have a home office in Beaverton Oregon and that is where Nike products are designed, developed, and marketed. Adidas recently adopted a similar approach with virtually all the design and development work being handled in Germany and production being outsourced to Asian countries as well.This move has helped Adidas remain competitive in the industry and compete with Nike for the most part. In conclusion, Nike and Adidas are famous sport brands and which people usually tend to compare them to each other. Price is a vital factor that influences consumers to make the final decision. Nike and Adidas both show that they provide the same t ype of work, but a little different schemes and offers different products. The two are both very popular and they will both always be connected to one another due to product value, sales, and products produced.

Frankenstein Nurture Vs Nature - 1374 Words

Frankenstein, a novel by Mary Shelley, tells the story of Victor Frankenstein’s pursuit of creation and the monster he unintentionally brought to life. Horrified with his own creation, Victor escaped his responsibilities, leaving him to fend for himself. The story follows the monster’s futile attempts to assimilate into humanity, his hatred finally leading him to killing his creator’s family one by one until Frankenstein committed himself to vengeance. The theme of humanity was prevalent throughout the novel as the monster’s existence blurred the line between what was â€Å"human† and â€Å"inhuman.† The question of whether nurture, or nature, mattered more to one’s identity was explored throughout the story. In Frankenstein, nurture rather than†¦show more content†¦The difference between the old man and the other humans he encountered was his blindness, allowing him to have an unprejudiced view of people. Through their conver sation, the old man said â€Å"I am blind and cannot judge of your countenance, but there is something in your words which persuades me that you are sincere. I am poor and an exile, but it will afford me true pleasure to be in any way serviceable to a human creature† (159). He was able to identify the monster as a sincere and human creature because he was unable to perceive his appearance. This shows that, beyond his inhuman countenance that betrays his nature, the monster was just any lonely human. In fact, he was kinder and more forgiving than most humans. Even after being chased out by the family he loved and succumbing to a fit of anger, he still attempted to befriend humans. When he encountered the girl who fell into a river, he immediately resolved to save her. However, when her companion arrived, he shot at the monster despite his benevolent actions. Following that, he swore revenge against humanity, but once again attempted to befriend humanity through William, who he perceived was a child filled with innocence. Yet, even as a child, William judged the monster by his appearance, calling him a â€Å"hideous monster†, â€Å"ugly wretch, and â€Å"ogre† (169). In the previous examples, itShow MoreRelatedNature vs Nurture in Frankenstein Essay882 Words   |  4 PagesNature vs. Nurture in Frankenstein In the novel Frankenstein by Mary Shelley, the relationship of external appearance and internal feelings are directly related. The creature is created and he is innocent, though he is severely deformed. His nature is to be good and kind, but society only views his external appearance which is deformed. Human nature is to judge by external appearance. He is automatically detested and labeled as a monster because of his external appearance. He finallyRead MoreNature vs. Nurture in Frankenstein by Mary Shelley884 Words   |  4 PagesNature (our genes) and nurture (our environment) affect our individual differences in behavior and personality. In the novel Frankenstein, Mary Shelley addresses the conflict of nature vs. nurture. Victor Frankenstein creates a child whom he abandons upon birth. This brings up questions such as, was the creature genetically inclined to be evil, or did the hostility he encountered turn him evil? Are ones surroundings determined by who they become la ter in life? Does nurture form ones characteristicsRead MoreNature vs. Nurture in Mary Shelleys Frankenstein1247 Words   |  5 Pagesdevelopment, and deeds. As crucial as canvas in art, the philosophy of nature and nurture come together as the fundamental structure to one’s personality and genetic makeup. In the novella, Frankenstein, by Mary Shelley, the association of the exterior appearance and inner feelings are openly linked. The hideous creature that the science addict, Victor Frankenstein, makes is initially innocent yet severely deformed. His nature is to be benevolent and sympathetic, however, society only views his externalRead MoreNature Vs. Nurture in Mary Shelley ´s Frankenstein1008 Words   |  4 PagesNature vs. Nurture Francis Galton, the English Victorian polymath first coined the term, Nature vs. Nurture in 1871, when he considered how much influence our upbringing had on our fate, and whether or not our destiny was preset. Long before the term Nature vs. Nurture was coined, Mary Shelley’s 1818 novel, Frankenstein, explored the idea of nature vs. nurture in the context of creation. The greatest exemplification of Nature vs. Nurture in Frankenstein is explored in the fate of the Creature, whoRead MoreNature Vs. Nurture In Frankenstein By Mary Shelleys Frankenstein1158 Words   |  5 PagesNature versus nurture has been a popular topic of discussion among psychologists, scientists, educators, and parents. The main focus of the nature versus nurture debate is how it affects human behavior and development. The novel Frankenstein by Mary Shelley emphasises the idea that parents and families have a powerful influence on human behavior, which is demonstrated in the relationship between Creature and Victor. â€Å"Folding Beijing† written by Hao Jingfang takes a different perspective on the ideaRead MoreEssay on Nature vs Nurture in Mary Shelley’s Frankenstein2036 Words   |  9 Pagesthe result of nature or nurture. In the writings of Thomas Hobbes, it is expressed that humans are endowed with character from birth, and that they are innately evil in nature. John Locke’s response to this theory is that everyone is born with a tabula rasa, or blank slate, and then develops character after a series of formative experiences. The idea that true character is the result of experiences and societal interaction is a theme deeply explored throughout Mary Shelley’s Frankenstein. Through differentRead MoreNature Vs Nurture : Mary Shelley s Frankenstein2057 Words   |  9 PagesMary Shelley’s Frankenstein, the theme of nature versus nurture is seen throughout the novel. Freud and many psychologists state that nature and nurture influence development because genes and environment, biological and social factors direct life courses, and their effects intertwine. Through the Creature s continual rejection by society and Victor, Mary Shelley shows that social rejection altars the Creature’s attitude towards society and pushes him to be vengeful. In Frankenstein the Creature experiencesRead MoreMary Shelley s Frankenstein - Nature Vs Nurture1857 Words   |  8 Pagesone of the most notable themes in Mary Shelley’s Frankenstein, the role of nature versus nurture in developing children, recurs throughout the novel with the two main characters, Frankenstein and his creature, believing in opposite sides of this theme. Favoring nature, Frankenstein maintains that the creature was always evil from the moment of creation, regardless of the creature’s experiences. However, the creature, in his narrative to Frankenstein, argues that â€Å"[he] was benevolent and good; miseryRead MoreFrankenstein : Are Monsters Born Or Created?1058 Words   |  5 PagesFrankenstein: Are Monsters Born or Created? Throughout the novel Frankenstein written by Mary Shelley, the creature is subjected to countless acts of violence and rejection. For a monster to develop, one must have been formerly exploited either by an individual or their society. The creature is not only a physical product of science, but his atrocious behavior is also an explicit result of Victor’s actions toward him. The creature was not born a monster, but slowly morphed into one as he experiencesRead MoreNature Vs. Nurture : The Debate Of Nature Versus Nurture895 Words   |  4 PagesNature vs. Nurture The debate of nature versus nurture has been an ongoing debate for a long time. When applying this argument to education there is no proven winner. The nature side of the coin believes that a person is born the way that they are. This could include intelligence level or personality traits such as being outgoing or shy. The other side of the argument of nurture believes that the type of upbringing that someone has will play a large role in the way they develop. It is thought

In A “The Kid’S Guide To Divorce” By Lorrie Moore, A Young

In a â€Å"The Kid’s Guide to Divorce† by Lorrie Moore, a young child is learning to cope and deal with her parent’s divorce in her own way which includes feeling the need to cater to each individual parent by selecting word choice that won’t make them feel uncomfortable. She even goes to the lengths of comparing them to scary characters on late night television which suggest that she is feeling more emotions. The story put an emphasize on the child’s perspective of what is happening and shows the true emotions of pain and temporary happiness that she is feeling internally and how she is dealing with them. It is beneficial to apply the psychological perspective to this moment of conflict within the child because divorce has a tendency to be a†¦show more content†¦No human deserves to be unhappy but a study found that they won’t be unhappy forever if they stay in that marriage. â€Å"A survey found that 86% of people who were unhappi ly married in the late 1980s, and stayed with the marriage, were happier when interviewed five years later (Why). Actually, 60% of them rated their marriage to be either â€Å"very happy† or â€Å"quite happy† (Why). It makes you wonder if the couple in the story could’ve sucked it up and stayed together it could’ve resulted in happiness for the couple and less emotional toll for their daughter. Divorce is is already a messy situation but the second a child gets thrown in the middle of this situation, it gets even more complicated. It is the end of a marriage for the couple but it is the end of a family for the child. Not every child is affected the same. There are a list of things that change emotionally for kids of divorce. They withdraw, they have a stronger temper, they doubt love, they deal with guilt, and having different coping mechanisms with loss (What). Children of divorce miss out on things like family dinner, which plays a bigger role in childhood development than we think. Statistically, according to the CASA report, Children â€Å"who eat with their family fewer than three times a week, 20% get C s or lower on their report cards (Klein).† Children of divorced parents never

Persuasive Requests vs. Sales Messages - 830 Words

Persuasive Requests versus Sales Messages The public is always free to make independent choices regarding what goods and services to purchase or what businesses and causes to support. Both sales messages and persuasive requests are intended to influence the behavior of a targeted audience. The main difference is that the sales message persuades by convincing the prospect that it is in his or her interest to buy. A persuasive message does this as well, but it usually attempts a broader appeal to other kinds of motivations such as personal interests, altruistic feelings, humanitarian efforts or the desire for personal profit or gain. Both tangible and intangible benefits are stressed in both sales messages and persuasive requests. Persuasion is the attempt to influence the attitudes, beliefs, or actions of members of a particular audience. Persuasive messages are designed to target audiences who are inclined to resist (Hirsh et al, 2012). They are generally longer and more detailed than sales messages and require more strategic planning. To persuade a skeptical or hostile audience, it is important to establish credibility. Persuasive request messaging seeks to appear reliable and worthy of confidence. Information aids understanding and communicates the benefits of a specific course of action. Persuasive requests tend to make three types of appeals emotional, rational, and character-based (Hirsh et al, 2012). Emotional appeals often center on the five human senses orShow MoreRelatedWords On Tips For Success With A Content Marketing Email Series Essay914 Words   |  4 Pagesentrepreneur to his or her following is the autoresponder series. Such is a sequence of related emails that can be put together as a course or series of practical helps or sales success stories. The idea is to give away valuable content with no strings. You only want to help people and get known and thereby build trust and loyalty. Increase in sales will follow. Think: how can I bless my customers? That is how can I prosper them and not harm them? Answer: Keep their needs uppermost in mind. Then social mediaRead MoreHow Tv Commercials Influence Consumer Cosmetic Products Purchasing Decisions18056 Words   |  73 Pagesadvertisements: based on AIDA model 44 5.2 Impact of TV commercial elements 46 5.3 Summary 48 Chapter Six: Conclusion 50 6.1 Summary of study 50 6.2 Recommendations for SK-II 54 6.2.1 Product brand 54 6.2.2 Product presenters 56 6.2.3 Persuasive messages 57 6.3 Research limitation and recommendations for further studies 58 6.3.1 Research limitation 58 6.3.2 Recommendation for further studies 59 Table 1 29 Table 2 41 Table 3 42 Table 4 43 Table 5 45 Figure 1 30 Appendix one 68 AppendixRead MoreAdvertising to Children1963 Words   |  8 Pagesimpact of commercial culture and children’s well-being usually generates plumes of steam and everyone gets excited about it. However there seem to be two very hostile sides that are digging themselves in. On one side there are the evil corporations vs. the helpless children; on the other side there are the marketers that claim television is good for children. Overall this shows that children are entirely helpless and open to manipulation in such a wholesale way. So who is right? Is commercialismRead MoreEffect of Advertisement11164 Words   |  45 Pagestheir activities. The low cost of posters and handbills encouraged a number of publishers to experiment with other methods. RESEARCH OBECTIVES ↠ To study types of advertisements. ↠ To study effectiveness of advertisements i.e. on sales, profitability. ↠ To study the perception of consumers towards the product due to advertisement. ↠ To find the ways to make it more effective. HISTORY OF ADVERTISEMENT Archaeologists have found evidence of advertising dating back toRead MoreEvolution of Product Management4915 Words   |  20 PagesResponsibilities Position Title: Product Manager Reporting Authority: Product Manager will report to GM-Marketing Sales or Marketing Manager or Group Product Manager. The Need of the Position: An Organization’s health is determined by its top line and bottom line performances. For both the top line and bottom line performances to be good, Companies should have excellent sales of its entire product portfolio particularly the most profitable brands. Only a dedicated professional can help designRead MoreAnalytical Report8374 Words   |  34 Pagespremium on carefully analyzing the situation before you begin to write. Pay special attention to your statement of purpose, which explains why you are preparing the report and what you plan to deliver in the report. (See Fig 1) Fig. 1 Problem Statement vs. Purpose Statement Problem Statement Purpose Statement Our companys market share is steadily To explore new ways of promoting and selling declining. our products and to recommend the approaches most likely to stabilize our market share. Our currentRead MoreLeadership vs Management4303 Words   |  18 PagesLeadership vs. Management: What are the Characteristics of a Leader and a Manager Leadership and management are terms that are often used interchangeably in the business world to depict someone who manages a team of people. In reality leadership vs. management have very different meanings. To be a great manager you must understand what it takes to also be a great leader. Leadership vs. Management: Characteristics of a Manager Let s begin by breaking down some key characteristics of a managerRead MoreResearch Methodology for Mobile Phone Ads.8581 Words   |  35 Pageslikely to grow in the future. It is unlikely that mobile technology will be rich enough to support the amount of content or the quality of visual we associate with print or electronic media advertising. More likely, it will take the form of short text messages intended to inform, remind, or notify consumers. Thus, it can best be used to support relationships with existing customers rather than to be used to attempt to acquire new consumers (Perlado Barwise, in press). For example, mobile advertisingRead MoreMercedes Benz7662 Words   |  31 PagesA DOCUMENTARY REPORT ON SALES MANAGEMENT OF SUBMITTED TO: PROF. PARAG SHAH DATE: 5/4/2011 SUBMITTED BY: DHRUV NIRALBHAI PATEL FSB-1 61250 EXECUTIVE SUMMARY The recent growth in the luxury car market in India is much more than mere market dynamics in a particular car segment. It is a reflection of the changing lifestyle of the affluent class in the country. Luxury car majors in India - Mercedes-Benz, BMW and Audi put together have around 85% market share.Read MoreMm-Chapter 1-3 Dawn Iacobucci17854 Words   |  72 Pagesor 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Customer Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions Further permissions questions can be emailed to permissionrequest@cengage.com ExamView ® is a registered trademark of eInstruction Corp. Windows is a registered

Cat Eye Syndrome Free Essays

Cat Eye syndrome Cat eye syndrome is a rare chromosomal disorder that may be plain to see at birth. The name â€Å"cat eye syndrome† comes from a distinctive abnormality in the eye that is shown in some affected people. This feature consists of partial absence of ocular tissue often affecting both eyes. We will write a custom essay sample on Cat Eye Syndrome or any similar topic only for you Order Now Affected ocular tissues may include the colored region, the middle layer, and/or the innermost membrane of the eye. Individuals with cat eye syndrome frequently have coloboma(s) (which is a structural defect of the eye), down slanting eyelid folds, widely spaced eyes and/or other ocular defects. Discovery and cause: This disorder was discovered in 1898. In individuals with cat eye syndrome, the short arm and a small region of the long arm of chromosome 22 are present three or four times rather than twice in cells of the body. Symptoms: * Partial absence of the tissue pertaining to the eye * Mild or moderate mental retardation * Cat-like, downward slanting opening * Malformations of the facial and the skull region * Eyes are widely spaced Inherited: As cat eye syndrome is an inherited genetic disorder, it occurs by birth. The defect can arise from either parent, as it can be transmitted through both sexes. The person is diagnosed considering the symptoms present in the body. Treatment: Treatment is given according to the severity of the symptoms. Patients with short stature are given  growth hormone therapy. Miscellaneous: A recent study suggests that cat eye syndrome affects 1 in about 74000 people, making this a pretty rare disorder. This chromosomal disorder can occur in both, males and females. In many cases, individuals are born with this syndrome because it is prevalent in their families. How to cite Cat Eye Syndrome, Papers

Risk Management Strategy in Australia †MyAssignmenthelp.com

Question: Discuss about the Risk Management Strategy in Australia. Answer: Introduction Information security refers to the protection of data or information in order to prevent any kinds of unauthorized access of that information. The electronic data are more prone to security threats and thus proper measures are to be implemented in order to protect that data.Risk management is the process of forecasting and evaluation of risk associated with a project or an organization (Peltier 2013).Risk management aims at preventing or minimizing the impact of risk in an organization. The effective information security andrisk management strategy for medium and small enterprises in Australia, for example Atlassian Australia are elaborated in the following paragraphs. Critical Analysis Effective Information security and Risk Management Strategy in Atlassian Information security is a critical issue in organizational management specially for enterprises like Atlassian that works with software development. Information security management is the process of handling the information security risk and security threats present in an organization. Effective information security management is necessary for an effective management of the risks that any organization can face due to the information security risk. The major Information security an organization may face is the loss of confidential data leading to the huge financial loss of the company. Therefore, effective information security is needed in an organization to prevent this type of security risk. Risk management is a primary key of an organization to protect its information assets (McNeil, Frey and Embrechts 2015). However, it is essential for organization to identity the risk in the first place. If an organization fails to identify a risk it will never be able to implement any proper risk management strategy to deal with the problem. The risk Management process of Atlassian Australia is elaborated in the following flowchart- Figure 1: Representing the risk management processes of Atlassian (Source: Atlassian, 2017) The components involved in risk management strategy of Atlassian is mainly the risk management principal (chosen and followed by the organization), Risk management framework (followed by the organization) and risk management process. The risk management generally follows the processes of understanding the risk tolerance, knowledge of likely risks and threats and addressing the identified vulnerabilities. An effective risk management program can be ascertained by the diligence of every people associated with an organization and is authenticated to access the confidential information within an enterprise. Every medium and small enterprise should possess an effective managerial cognition, judgment and ability of effective decision-making for an effective risk management. Furthermore, to deal with the information security risk lingering over the company, the organization should ensure risk based policies and standards in the organization (Behnia, Rashid and Chaudhry 2012). Risk Management Strategy for Small and Medium Enterprises The risk management strategies for managing the risks related to information security are as follows (McNeil, Frey and Embrechts 2015)- 1) In order to deal with the risk Atlassian might face, the organization should at first, develop a proper risk management plan. Not every company needs to follow the same risk management plan. For small and medium sized enterprises generally have a small spreadsheet of risk management plan focusing on the main items or cause of information security risk. However, few essential items are needed to be included in the risk management plan irrespective of the size of the company such as, a complete list of individual risks, rating of those risks based on its likelihood and impact, an overall assessment of the controls of the organization and a proper plan of action to face and manage the risk. The actions mentioned in the risk management plan should be effective, adequate and strong. The primary plan of risk management is preventing the risk to occur (Hopkin 2017). 2) Another primary strategy of risk management after identifying the risk associated within an organization is to decide how to handle those risks. The strategies involved in dealing with the risk include risk avoidance, risk reduction, transferring the risk or accepting the risk. These strategies has their own pros and cons. For medium and small sized enterprise, sometimes it becomes necessary to avoid a risk in order to prevent any sort of economic risk associated with the organization. Risk avoidance is done by eliminating the activity that is prone to common risks. This disadvantage of this particular strategy is that, the activity discarded in order to avoid the risk that might be profitable or beneficial for the company (Lam 2014). For example, not using the cloud storage in order to avoid the security risk associated with the storage of data in cloud may incur more expenses to the organization in storing and securing the data elsewhere. The next strategy that is also the most commonly used strategy of risk management is reducing the impact of a risk or its occurrence by ascertaining certain risk management methodologies. Transferring the risk strategy mainly deals safeguarding the company by ensuring proper insurance. Risk acceptance can beneficial at times when the expected risks are minor and risk assessment 3) Another important risk management strategy is monitoring the business in regular basis for proper identification of the risks. This is necessary for properly dealing with the risk. An assessment of the risks likelihood and its impact helps in laying out a proper risk management plan. A proper risk management plan should necessarily be a living document referred and updated with new identified risk regularly. This helps in proper risk management. 4) Every decision taken in the enterprise should investigate the risks associated with a system. This further helps in effective decision-making. The risk management plan should explicitly address the uncertainty and assumptions in decision-making. 5) Proper risk assessment is one of the primary strategies of risk management. Proper risk assessment is necessary treating the potential risks associated with the small and medium enterprise (Kaplan and Mikes 2012). Critical Reflection (Review) Information security is essential for managing the risks associated with the security of information in a company. This is same for small or medium enterprises like Atlassian as well. The confidential information of the company can be secured by ensuring data protection using up to date software. Data can be further protected with the help of a robust security system. Moreover, establishing and maintaining a relevant security policy is necessary for Atlassian for effective data protection. Cryptography is an effective method of ensuring data protection and maintaining the data integrity (Stallings and Tahiliani 2014). Ineffective security measures increases the risk related to the information security. Proper risk management is necessary for ensuring the smooth workflow within an organization. There are different strategies of risk management but for medium and small enterprises, the strategy of risk management should be effectively chosen. This is in order to save the company from t he financial losses. The most effective strategy that a small or medium enterprise can undertake is to develop a proper risk management plan and effectively work according to the plan. The major risk related with the information system of an enterprise can be the failure of maintaining the data confidentiality, integrity and availability. Failure of proper risk management and safeguarding the system may lead to data loss resulting in severe loss for the company. Furthermore, the risk management is necessary for identifying and acknowledging the risk that might be hovering over the said enterprise. Every phase of risk management process is necessarily considered for an effective risk management. Protection of the assets of a company is necessary to ensure the profit in business. Information asset is one of the primary assets of a company that can be used by the competitors for their benefit. Thus, protecting or securing the information in relation to an organization is very essential . However, the risk management strategies should be properly chosen in accordance to the impact the risk has upon the enterprise. It is better to develop a risk classification chart for analyzing and evaluating the impact of the risk accordingly. The major step of risk management is proper analysis of the impact of the risk over an organization and risk evaluation. The information security risk can be avoided by protecting the data by proper security means. The strategies discussed in this essay are effective enough to manage the risk associated with the enterprise Atlassian Australia (Marcelino-Sdaba et al., 2014). I believe that the risk avoidance is possible by properly securing the information or data along with a proper risk management plan. Conclusion From the above discussion, it can be concluded that the risk management is an essential requirement for a small and medium enterprise. Data or information security is an important aspect of any organization as data loss may lead to huge financial loss for the company (Feng, Wang and Li 2014). Therefore, risk management becomes increasingly essential. There are different strategies of risk management and identifying a proper risk management strategy is another major challenge for medium and small enterprises like Atlassian. Accessing and analyzing the risk is the first step of risk management followed by identifying a proper strategy to deal with the risk. Risk avoidance or risk transfer is two temporary methods of risk management. However, for Atlassian, risk transfer is not a cost efficient solution. Risk transfer mainly deals with protecting the assets by proper insurance. However, Atlassian enterprise may not be able to dedicate money for expensive insurance premium. References Atlassian. (2017).Atlassian | Software Development and Collaboration Tools. [online] Available at: https://www.atlassian.com/ [Accessed 15 Aug. 2017]. Behnia, A., Rashid, R.A. and Chaudhry, J.A., 2012. A survey of information security risk analysis methods.SmartCR,2(1), pp.79-94. Feng, N., Wang, H.J. and Li, M., 2014. A security risk analysis model for information systems: Causal relationships of risk factors and vulnerability propagation analysis.Information sciences,256, pp.57-73. Hopkin, P., 2017.Fundamentals of risk management: understanding, evaluating and implementing effective risk management. Kogan Page Publishers. Kaplan, R.S. and Mikes, A., 2012. Managing risks: a new framework. Lam, J., 2014.Enterprise risk management: from incentives to controls. John Wiley Sons. Marcelino-Sdaba, S., Prez-Ezcurdia, A., Lazcano, A.M.E. and Villanueva, P., 2014. Project risk management methodology for small firms.International Journal of Project Management,32(2), pp.327-340. McNeil, A.J., Frey, R. and Embrechts, P., 2015.Quantitative risk management: Concepts, techniques and tools. Princeton university press. Peltier, T.R., 2013.Information security fundamentals. CRC Press. Stallings, W. and Tahiliani, M.P., 2014.Cryptography and network security: principles and practice(Vol. 6). London: Pearson.